About
I’m Emily Lake, an Executive Coach with over 15 years’ experience working in corporate environments. I hold a degree in law and am CIPD qualified to Level 7 in Human Resources, alongside the AoEC Diploma in Executive Coaching. This background gives me a grounded understanding of organisational life, commercial pressure, and the realities of working in performance-driven environments.
Much of my work is with sales professionals, sales leaders, and business owners who are responsible for revenue, growth, and client relationships. They are capable and committed, but often operating under sustained pressure, balancing targets, team dynamics, and strategic decisions, and want space to think more clearly about how they lead and perform.
I work in a calm, reflective, and non-directive way, offering a thoughtful partnership rather than prescriptive advice. By creating space to step back and make sense of what is happening, clients strengthen their clarity, confidence, and decision-making. The result is improved sales performance that feels sustainable, aligned, and grounded rather than reactive or forced.
Coaching Method
My coaching focuses on performance improvement from within. Rather than pushing for change at the surface, I help clients strengthen clarity and judgement, particularly in moments of pressure or uncertainty. When people understand what is shaping their thinking and behaviour, performance improves in a way that is sustainable.
I work calmly and non-directively, offering a steady space for reflection rather than advice or instruction. I believe most people already have the capability they need; coaching creates the conditions for that capability to emerge, be trusted, and be used well.
Values and How I Work
My work is guided by care, integrity, curiosity, and respect for people’s capability. I find that change is most effective when people feel properly heard, and when there is enough trust to spend time with what isn’t yet clear. I value depth over speed, and work in ways that support performance that is thoughtful and sustainable.
Alongside conversation, I sometimes use simple, creative ways of working when they are helpful. For example, imagery, metaphor, or small experiments with how someone approaches a situation. These are used to support clearer thinking and better decisions when familiar approaches are no longer working. I use them sparingly and with care, always in service of practical movement and at a pace that suits the person I’m working with.